Hof Weissbad

As part of a comprehensive rebranding, the traditional Hof Weissbad resort in Appenzellerland has been given a new look. Under the creative direction of the AMMARKT agency, a holistic brand architecture was created that unites the hotel, lodge, spa, health centre and seminar park under a single umbrella brand for the first time. I was responsible for the concept, design and realisation of the new website - with the aim of making the diversity of the resort a digital experience. The design is based on the new visual language: modern, calm, inviting - and completely focussed on the well-being of the guests. The structure, user experience and look & feel have been completely rethought.